Partnership Deck / 2026

Intelligence & Automation For TM Tarpaulins

Custom-built systems to streamline your operations and unlock new revenue for your clients.

Explore the Partnership →
Cold Lava × TM Tarpaulins
Client Portals■ Database Reactivation■ Google Review Automation■ Nurture Sequences■ AI Chatbots■ Missed Call Recovery■ Premium Websites■ White-Label Ready■ Built In The UK■ Recurring Revenue■ Full Support■ Client Portals■ Database Reactivation■ Google Review Automation■ Nurture Sequences■ AI Chatbots■ Missed Call Recovery■ Premium Websites■ White-Label Ready■ Built In The UK■ Recurring Revenue■ Full Support■
Your Pain Points / 001

We've Listened.
Here's What's Holding You Back.

Every one of these problems has a solution. That's why we're here.

The Problem
Manual Lead Generation
~1% success rate. Emotionally draining. Hours spent sending emails to unqualified prospects.
The Solution
Automated Research + Targeting
5% response rate. AI identifies decision-makers, researches companies, personalizes every email. You only review warm leads.
The Problem
No Automated Follow-up
Leads go cold. Long sales cycles with manual nurturing. You're too busy in the workshop.
The Solution
3x Automated Follow-ups
System sends follow-ups automatically over 2 weeks. Keeps your voice in the conversation. Only alerts you when they're hot.
The Problem
Fear of Sounding Robotic
Worried AI will break the trust relationships you've built. Prospects will know it's not you.
The Solution
Your Voice. Your Email. Your LinkedIn.
Trained on your exact language, tone, and personality. Every prospect thinks they're talking directly to you. Sends from your email, uses your LinkedIn.
The Problem
Can't Break Into New Markets
Quite a lot of "who you know." Can't reach decision-makers you don't have relationships with.
The Solution
Intelligent Market Prospecting
AI finds decision-makers across new markets. Researches their companies. Identifies the perfect time to reach out. You don't need "who you know."

"It's hard and quite demoralising when you're putting out so many emails and not getting much back."

— Marcus, TM Tarpaulins

The Cost / Your Reality Right Now

What This Month Is Actually Costing You
If You Do Nothing

?
Deals You Don't Know About
Prospects you never reached because you're too busy. Decision-makers who moved to competitors. You'll never know they existed.
50+ hrs
Per Month. Manual Outreach.
Writing emails. Following up manually. Chasing dead leads. Time you can't get back.
£?
Revenue Just... Gone.
Not just lost this month. Lost next month too. And the next. It compounds.

You're manually sending 100 emails per month. Maybe getting 1 conversation. Spending 50+ hours on it.

In 12 months, that's 600 hours. That's 15 full work weeks. Gone.

And you're still broke relative to what you could be.

That changes. But only if you change how you do outreach.

The 1% Problem / 003

Why Manual Outreach
Is Costing You Everything

Manual Outreach
100
emails sent
~1
meaningful conversation
VS
With Our System
1,000
emails sent
~50
warm conversations
Marcus Today
01 Write email manually — 15 mins
02 Send to 1 prospect
03 Wait… rarely hear back
04 Chase manually if time allows
→ 1% of 100 = ~1 conversation
With Our System
01 Researches 1,000 prospects automatically
02 Writes 1,000 personalised emails
03 Auto-follows up 3× over 2 weeks
04 Only alerts Marcus when lead is HOT
→ 5% of 1,000 = ~50 conversations
Manual Effort
250+ hours
for 50 conversations
→
Automated
2–3 hours
reviewing 50 warm leads
*Conservative estimate: 5% engagement. Actual results: 5–15% depending on targeting and industry.

It Doesn't Replace You.
It Amplifies Your Voice.

Trained on your exact language, tone, and expertise. Every prospect thinks they're talking directly to you.

💬
"We can make it happen"
🎯
"Custom bespoke solutions"
🤝
"We're solving your problems"

Sends from your email. Uses your LinkedIn. Works while you're in the workshop. Scales your voice to thousands of prospects simultaneously.

AI Lead Generation Engine / 004

How It Works:
5 Simple Stages

Click through each stage to see exactly how the AI finds, nurtures, and books appointments for you.

Stage 1: Finding The Right Companies
1 / 5

The AI scans LinkedIn, industry databases, and Companies House records to find aquaculture farms matching your ideal customer profile. Watch as it identifies decision-makers:

▼ SCANNING...
What Happens Next: The AI continues this process, scanning hundreds of companies in minutes. It identifies decision-makers, their contact info, and key company details automatically.
Stage 2: Understanding Their Needs
2 / 5

The AI researches the company using public sources. Watch as it discovers key intelligence:

📰 Recent Activity Found
LinkedIn: "Investing in new equipment and expanding operations across all sites"
🔍 Current Suppliers Identified
Website lists current supplier partnerships; industry news mentions recent equipment upgrades
💼 Business Growth Signal
Press release: "Expansion plans announced; actively seeking new partners for operational improvements"
✓ Intelligence Gathered from Public Sources
The AI has researched Highland Fish Farm using public information: LinkedIn posts, company website, press releases, and news articles. It identified they're expanding and investing in new equipment—the perfect time to reach out.
Stage 3: Sending The First Email
3 / 5

The AI composes and sends a personalized email from Marcus. Watch as it appears:

✓ Email Sent Personalized
The AI has written and sent an email that sounds exactly like Marcus. It uses his tone, personality, and references specific intelligence from Stage 2. James receives what looks like a personal outreach—not a generic blast email. The AI now monitors for his reply automatically.
Stage 4: When They Reply
4 / 5

The AI detects James's reply and responds as Marcus. Watch the conversation unfold:

🔔 New Reply from James
"Your timing is spot on. We've been looking at replacing our covers on ponds 3-7. The lice treatment costs are killing us this year. What's the typical turnaround?"
✉ AI Response (as Marcus)
"Great to hear, James! Typical turnaround is 2-3 weeks from measurement to install — we handle everything on-site, no disruption. 5 ponds is no problem. Happy to jump on a quick call to run through options? I'm free Thursday afternoon."
✓ James Confirms
"Perfect, Thursday at 2pm works for us. Looking forward to it."
✓ Conversation Engaged
James replied with genuine interest. The AI instantly detected his reply and responded as Marcus—naturally, conversationally, without delay. The lead went from cold email to confirmed meeting in just hours. Now James is committed to a call.
Stage 5: Appointment Booked
5 / 5

The appointment lands on your calendar with everything you need. Watch it appear:

Thursday 2:00 PM — 2:30 PM
Highland Fish Farm — James Mitchell
📍 Video Call (Teams link sent)
📋 Lice Screen Covers Discussion
📋 AI-Generated Call Prep Notes
• Company: Highland Fish Farm (45 employees)
• Contact: James Mitchell, Operations Manager
• Pain Point: Lice treatment costs are rising sharply
• Buying Signal: Active equipment investment + expansion = perfect timing
• Talking Points: Reference their expansion news, mention cost-efficiency of our solution
✓ Warm Lead On Your Calendar
The AI has done everything. 7 days of research, personalization, follow-up, and engagement — all automated. James is now on your calendar, warm and interested. The AI has prepared everything you need. You just show up and talk.

The Complete Lead Generation Journey

1
Find
Scan databases,
identify decision-makers
→
2
Enrich
Research pain points
& insights
→
3
Outreach
Send personalized
emails
→
4
Engage
Monitor replies,
continue conversation
→
✓
Book
Appointment
confirmed
→ All 5 stages automated and running in parallel
→ Hundreds of prospects processed simultaneously
→ Only warm, qualified leads reach your calendar
→ You spend 30 mins closing, not 25 hours finding
✓ System works 24/7 while you focus on closing
How This Works / 005

You're Probably Thinking This Is
ChatGPT With A Sales Skin.

ChatGPT is a generic tool trained on the internet. You chat with it, it responds. But it doesn't know YOUR business. It doesn't learn from what works for YOU. Every new conversation it's the same generic ChatGPT — not smarter, not adapted to your market, not getting better because of your results.
→ That's a chatbot. Not a business system built for you.

What This Actually Is:
A Business Operating System

Built By Real Software Teams

Your system was built by professional software developers who specialize in building business systems for companies. Not a trick. Not a template. Custom-made for how your business works.

It's actual software, not just a chatbot with some tricks.

It Learns. It Remembers. It Grows.

Every email sent, every response you get, every change in your business — the system remembers it all. It doesn't forget. It learns what works and gets better at it over time.

The longer you use it, the smarter it becomes.

The Partnership Model:
We Grow With You

Weeks 1–2: Setup & Training
System setup, integration with your data, training on your communication style, market positioning, and business logic. We're getting everything ready so campaigns can launch immediately. Setup fee due now. Monthly billing begins when campaigns go live.
Weeks 2–4: First Campaigns & Early Optimization
Campaigns launch. You get real data immediately. We analyze results weekly — what messaging works, which industries respond, what timing matters. First optimizations happen in week 3. This is active collaboration from day one.
Months 2–3: Deeper Optimization
System sees clear patterns now. We refine messaging, test new approaches, identify your highest-response industries. By month 3, you're seeing strong results and the system is dialed in for your market.
Month 3+: Scaling With Confidence
Your business changes. New products. New markets. New positioning. The system evolves with you. It remembers what worked, applies lessons to new contexts, and scales automatically. This is the living partnership.

Why Memory Matters:
The System Gets Smarter

It Remembers

Every email sent. Every response received. Every conversation. When a prospect replies 3 weeks later, the system knows the full context — what you said, why you said it, what they cared about.

It Evolves

When your business grows into new markets or changes position, the system doesn't reset. It references what worked before and applies it to new contexts. It gets smarter with every campaign.

Unlike ChatGPT, which is the same generic tool for everyone, this system learns from YOUR business. It gets smarter the longer you use it.

The Bottom Line:
You're Not Buying A Tool.

You're building a system that grows with your business. A partner that learns your market, remembers every lesson, and evolves as you evolve. It compounds in value over time — the longer you use it, the smarter it becomes, and the better it performs.

That's how you scale beyond any human capacity.

The BDM Question / 006

Hiring a BDM
vs. AI That Sounds Like You

"People trust ME, not TM Tarpaulins. They know me, they trust me, and that's why they keep coming back."

— Marcus, TM Tarpaulins

That's the problem. You can't bottle 45 years of tarpaulin expertise and hand it to a new hire. But you can train an AI on it.

Hiring a BDM
£65k+
Year 1 total cost
Ramp-up time6-12 months
Daily outreach20-30 emails
Year 2 cost£65-70k+
Sick days / holidays28+ days
Sounds like youNever
VS
AI System (Pilot)
£28k
Year 1 total cost
Ramp-up time2 weeks
Daily outreach100-200 emails
Year 2 cost£18k
Sick days / holidaysZero
Sounds like youFrom day 1
Capability
BDM
AI System
Learns your voice
❌ 6-12 months (if ever)
✅ Trained from day 1
45 years expertise
❌ Not teachable
✅ Embedded in AI
Works 24/7
❌ 40hrs/week max
✅ Never stops
Automated follow-ups
❌ Manual, inconsistent
✅ Every lead, every time
Multi-channel outreach
❌ Email only (mostly)
✅ Email, LinkedIn, SMS, WhatsApp
Scales with demand
❌ Hire another BDM
✅ Instant
Builds trust like Marcus
❌ "Just a salesperson"
✅ IS Marcus (to them)
£37,000+
Year 1 savings with the Pilot system vs. hiring a BDM
AI KEEPS IMPROVING · BDM COSTS STAY AT £65K+ FOREVER
£130k+
BDM cost over 2 years
Still won't sound like Marcus
£46k
AI system over 2 years
Sounds like you from week 1
Nurture Sequences / 007

Nurture Sequences:
From First Email to Booked Call

Click through to see how the AI nurtures leads over 7 days. Each email is automatically timed and personalized.

Who We Are / 008

Cold Lava

UK-based software and automation consultancy. We build bespoke systems that run businesses — not templates, not off-the-shelf. Every system custom-built by our in-house team.

"We recently worked with Cold Lava to develop a new website and explore AI solutions for our telesales business and the experience has been exceptional from start to finish. Oli and Jacob are incredibly efficient, knowledgeable, and easy to work with. They took the time to understand our needs, offered creative and practical solutions, and delivered everything on time. Their professionalism and attention to detail have made a real difference to our business. I can't recommend them highly enough."

— Jack Castle · ⭐⭐⭐⭐⭐ Trustpilot

Pricing Summary / 009

Your Investment.
Choose Your Growth Path.

Pilot
£10k
setup + £1,500/mo
1 sector (Aquaculture)
UK / Scotland
Email + LinkedIn
Basic CRM integration
Weekly reports
Year 1 Total
£28,000
Recommended
Dual Sector
£18k
setup + £2,000/mo
2 sectors (Aquaculture + Oil & Gas)
UK/Scotland + Norway
Email + LinkedIn
Full CRM integration
Bi-weekly optimisation
Year 1 Total
£42,000
Full Deployment
£25k
setup + £3,000/mo
3+ sectors (All sectors)
UK + Norway + Chile + USA/Canada
Email + LinkedIn
Full CRM + Lead scoring
Weekly optimisation + Account manager
Year 1 Total
£61,000
  • • Lice screens, treatment tarps
  • • Margins: 20–40%
  • • Hundreds of personalized emails + video social proof
  • • First 6 months: 1–2 deals
  • • By month 12: 3–5 deals
  • • One contract covers entire year's investment
  • • Targets oil & gas + fish farming
  • • Video content from your facilities
  • • First 6 months: 2–3 deals
  • • By month 12: 4–7 deals across sectors
  • • One contract covers your year's cost
  • • Momentum builds from month 6 onward
  • • All sectors, all products, global reach
  • • Multilingual outreach
  • • Video social proof across every market
  • • First 6 months: building pipeline + early wins
  • • By month 12: 6–10+ deals across sectors
  • • One contract covers 3–5x your investment
No Matter Which Tier You Choose
Cheaper than a BDM. No sick days. No annual leave. No headaches. Never misses a day. Works while you sleep. Learns while you work. This is a no-brainer in a world where AI is already reshaping how winners compete.
£65k+
Traditional BDM
Year 1 Cost
vs
£28k
AI Pilot System
Year 1 Cost
=
£37k+
Year 1
Savings

Start with Dual Sector to prove ROI faster across your two highest-margin sectors. Once results land, expand to Full Deployment for international growth.

All Services Include Dedicated Client Dashboard
Real-time campaign tracking, lead monitoring, and performance insights built specifically for your business.
What You're Actually Getting

You're Not Buying Software.
You're Hiring a Business Development Manager.

This Is Not ChatGPT
ChatGPT is generic. This is custom-built for your business. ChatGPT is the same for everyone. This learns from YOUR market, YOUR customers, YOUR approach. ChatGPT doesn't get better because of you. This system improves every day you use it.
Your AI-Powered BDM
This works 24/7. Never takes holidays. Doesn't get tired. Remembers every lead. Learns your market faster than any human ever could. Gets smarter every single week. This is the new standard for business development.
Human BDMs Are Yesterday's Problem
A human BDM costs £65k+ per year, takes 6-12 months to ramp up, takes holidays, and leaves when they find a better opportunity. The big players have already moved to AI. You can too. Same results. Better. Faster. Forever.

Your new business development manager is Cold Lava.

It does what a BDM does. Better. Cheaper. Faster. And it never stops.

Next Steps / 011

Let's Build
Your Growth Engine.

Three steps to getting started. We handle everything else.

01
Choose Your Plan
Pilot, Dual Sector, or Full Deployment
02
We Build Your System
AI training, CRM setup, campaign strategy
03
Leads Start Flowing
Warm leads in your inbox within weeks
Here's What Happens Day 1
Day 1
Contract signed. We pull your data, set up your CRM integration, begin learning your communication style and market positioning.
Week 1
System is trained on your business. We build your campaigns. Everything is ready for launch with your approval.
Week 2
Campaigns go live. Personalized emails begin reaching the right decision-makers. You get your first qualified leads.
Month 1+
System optimizes based on real results. Weekly reports show what's working. You focus on closing the deals we find.
coldlava.ai →
Cold Lava × TM Tarpaulins / 2026