Partnership Deck / 2026

Intelligence & Automation For TM Tarpaulins

Custom-built systems to streamline your operations and unlock new revenue for your clients.

Explore the Partnership →
Cold Lava × TM Tarpaulins
Client Portals■ Database Reactivation■ Google Review Automation■ Nurture Sequences■ AI Chatbots■ Missed Call Recovery■ Premium Websites■ White-Label Ready■ Built In The UK■ Recurring Revenue■ Full Support■ Client Portals■ Database Reactivation■ Google Review Automation■ Nurture Sequences■ AI Chatbots■ Missed Call Recovery■ Premium Websites■ White-Label Ready■ Built In The UK■ Recurring Revenue■ Full Support■
Your Pain Points / 001

We've Listened.
Here's What's Holding You Back.

Every one of these problems has a solution. That's why we're here.

The Problem
Manual Lead Generation
~1% success rate. Emotionally draining. Hours spent sending emails to unqualified prospects.
The Solution
Automated Research + Targeting
5% response rate. AI identifies decision-makers, researches companies, personalizes every email. You only review warm leads.
The Problem
No Automated Follow-up
Leads go cold. Long sales cycles with manual nurturing. You're too busy in the workshop.
The Solution
3x Automated Follow-ups
System sends follow-ups automatically over 2 weeks. Keeps your voice in the conversation. Only alerts you when they're hot.
The Problem
Fear of Sounding Robotic
Worried AI will break the trust relationships you've built. Prospects will know it's not you.
The Solution
Your Voice. Your Email. Your LinkedIn.
Trained on your exact language, tone, and personality. Every prospect thinks they're talking directly to you. Sends from your email, uses your LinkedIn.
The Problem
Can't Break Into New Markets
Quite a lot of "who you know." Can't reach decision-makers you don't have relationships with.
The Solution
Intelligent Market Prospecting
AI finds decision-makers across new markets. Researches their companies. Identifies the perfect time to reach out. You don't need "who you know."

"It's hard and quite demoralising when you're putting out so many emails and not getting much back."

— Marcus, TM Tarpaulins

The Cost / Your Reality Right Now

What This Month Is Actually Costing You
If You Do Nothing

?
Deals You Don't Know About
Prospects you never reached because you're too busy. Decision-makers who moved to competitors. You'll never know they existed.
50+ hrs
Per Month. Manual Outreach.
Writing emails. Following up manually. Chasing dead leads. Time you can't get back.
£?
Revenue Just... Gone.
Not just lost this month. Lost next month too. And the next. It compounds.

You're manually sending 100 emails per month. Maybe getting 1 conversation. Spending 50+ hours on it.

In 12 months, that's 600 hours. That's 15 full work weeks. Gone.

And you're still broke relative to what you could be.

That changes. But only if you change how you do outreach.

The 1% Problem / 003

Why Manual Outreach
Is Costing You Everything

Manual Outreach
100
emails sent
~1
meaningful conversation
VS
With Our System
1,000
emails sent
~50
warm conversations
Marcus Today
01 Write email manually — 15 mins
02 Send to 1 prospect
03 Wait… rarely hear back
04 Chase manually if time allows
→ 1% of 100 = ~1 conversation
With Our System
01 Researches 1,000 prospects automatically
02 Writes 1,000 personalised emails
03 Auto-follows up 3× over 2 weeks
04 Only alerts Marcus when lead is HOT
→ 5% of 1,000 = ~50 conversations
Manual Effort
250+ hours
for 50 conversations
→
Automated
2–3 hours
reviewing 50 warm leads
*Conservative estimate: 5% engagement. Actual results: 5–15% depending on targeting and industry.

It Doesn't Replace You.
It Amplifies Your Voice.

Trained on your exact language, tone, and expertise. Every prospect thinks they're talking directly to you.

💬
"We can make it happen"
🎯
"Custom bespoke solutions"
🤝
"We're solving your problems"

Sends from your email. Uses your LinkedIn. Works while you're in the workshop. Scales your voice to thousands of prospects simultaneously.

AI Lead Generation Engine / 004

How It Works:
5 Simple Stages

Click through each stage to see exactly how the AI finds, nurtures, and books appointments for you.

Stage 1: Finding The Right Companies
1 / 5

The AI scans LinkedIn, industry databases, and Companies House records to find aquaculture farms matching your ideal customer profile. Watch as it identifies decision-makers:

▼ SCANNING...
What Happens Next: The AI continues this process, scanning hundreds of companies in minutes. It identifies decision-makers, their contact info, and key company details automatically.
Stage 2: Understanding Their Needs
2 / 5

The AI researches the company using public sources. Watch as it discovers key intelligence:

📰 Recent Activity Found
LinkedIn: "Investing in new equipment and expanding operations across all sites"
🔍 Current Suppliers Identified
Website lists current supplier partnerships; industry news mentions recent equipment upgrades
💼 Business Growth Signal
Press release: "Expansion plans announced; actively seeking new partners for operational improvements"
✓ Intelligence Gathered from Public Sources
The AI has researched Highland Fish Farm using public information: LinkedIn posts, company website, press releases, and news articles. It identified they're expanding and investing in new equipment—the perfect time to reach out.
Stage 3: Sending The First Email
3 / 5

The AI composes and sends a personalized email from Marcus. Watch as it appears:

✓ Email Sent Personalized
The AI has written and sent an email that sounds exactly like Marcus. It uses his tone, personality, and references specific intelligence from Stage 2. James receives what looks like a personal outreach—not a generic blast email. The AI now monitors for his reply automatically.
Stage 4: When They Reply
4 / 5

The AI detects James's reply and responds as Marcus. Watch the conversation unfold:

🔔 New Reply from James
"Your timing is spot on. We've been looking at replacing our covers on ponds 3-7. The lice treatment costs are killing us this year. What's the typical turnaround?"
✉ AI Response (as Marcus)
"Great to hear, James! Typical turnaround is 2-3 weeks from measurement to install — we handle everything on-site, no disruption. 5 ponds is no problem. Happy to jump on a quick call to run through options? I'm free Thursday afternoon."
✓ James Confirms
"Perfect, Thursday at 2pm works for us. Looking forward to it."
✓ Conversation Engaged
James replied with genuine interest. The AI instantly detected his reply and responded as Marcus—naturally, conversationally, without delay. The lead went from cold email to confirmed meeting in just hours. Now James is committed to a call.
Stage 5: Appointment Booked
5 / 5

The appointment lands on your calendar with everything you need. Watch it appear:

Thursday 2:00 PM — 2:30 PM
Highland Fish Farm — James Mitchell
📍 Video Call (Teams link sent)
📋 Lice Screen Covers Discussion
📋 AI-Generated Call Prep Notes
• Company: Highland Fish Farm (45 employees)
• Contact: James Mitchell, Operations Manager
• Pain Point: Lice treatment costs are rising sharply
• Buying Signal: Active equipment investment + expansion = perfect timing
• Talking Points: Reference their expansion news, mention cost-efficiency of our solution
✓ Warm Lead On Your Calendar
The AI has done everything. 7 days of research, personalization, follow-up, and engagement — all automated. James is now on your calendar, warm and interested. The AI has prepared everything you need. You just show up and talk.

The Complete Lead Generation Journey

1
Find
Scan databases,
identify decision-makers
→
2
Enrich
Research pain points
& insights
→
3
Outreach
Send personalized
emails
→
4
Engage
Monitor replies,
continue conversation
→
✓
Book
Appointment
confirmed
→ All 5 stages automated and running in parallel
→ Hundreds of prospects processed simultaneously
→ Only warm, qualified leads reach your calendar
→ You spend 30 mins closing, not 25 hours finding
✓ System works 24/7 while you focus on closing